NBA vs. MLB: “The NBA is gearing up to supplant Major League Baseball as the nation’s No. 2 sports organization, a surge reflected by TV ratings if not gate receipts. The 2010 NBA Finals pitting the Celtics against the Los Angeles Lakers averaged 18.1 million viewers on ABC, trailing the 2009 World Series battle between the New York Yankees and Philadelphia Phillies (19.3 million on Fox). That said, the NBA beat baseball in the 18-49 demo as the seven-game title series earned a 7.3 rating compared with a 6.2 for the six-game World Series.” [Hollywood Reporter]
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