BCS Ratings Were Expected to Drop ... And They Did. Non-BCS Bowl Game Ratings Were Down, Too

BCS Ratings: Remember the late-December prediction of low BCS ratings? They happened. “ESPN’s Auburn-Oregon title game Monday drew 15.3% of U.S. TV households — down 11% from last year’s Alabama-Texas game and the lowest title game rating in six years … The Oklahoma-Connecticut Fiesta Bowl fell 30%, followed by the Stanford-Virginia Tech Orange Bowl (off 22%) and TCU-Wisconsin Rose Bowl (off 14%).” (Reminder: The games were on cable this year for the first time.) The only BCS game that was up from 2010 was Ohio State-Arkansas (which I thought was the most entertaining BCS game). It wasn’t just ratings of BCS games that were down, either: “ESPN/ABC’s 28 non-BCS bowls averaged 2.5% — down 11%.” [USA Today]

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