USA Today had a conference call last night and according to a source, the paper outlined a plan in which it will pay annual bonuses to writers based on page views. The goal, obviously, is to get writers thinking digital. But once writers start scrutinizing their page view tallies, and realize slideshows, rumors, and celebrities drive traffic, what will be the impact? And will other newspapers follow?
[Full Disclosure: Gannett is an investor in Big Lead Sports, but this news was independently sourced.]