While other professional sports police their players’ Twitter accounts and wait for the next P.R. crisis, the UFC is embracing social networking and starting next month, they’ll reward their most active users.
Starting June 1, UFC and Strikeforce fighters will be divided into four categories, based on how many Twitter followers they currently have. At the end of each quarter, three fighters from each category will be awarded a $5,000 bonus.
The three winners will be based on who has gained the most followers since the start of the quarter, who gained the highest percentage of new followers and who wrote the most creative tweets. White will be the judge of the last category.
At the conclusion of a full calendar year, the UFC will end up paying $240,000 a year to its fighters for their Twitter usage.
Will this just lead to annoying “Help get me to X # followers Tweeps!” style tweets? Possibly. On the positive side, it’s a chance for fighters lower down the UFC pay scale to earn some extra money. I can’t wait to see what Dana White deems the most creative tweets. I think TBL should enact a similar policy.