In what I’d consider to be one of the biggest hires so far for Grantland.com, Bill Simmons and ESPN have plucked Jonathan Abrams of the New York Times to write for the soon-to-be-live website.
Hiring bloggers and contributors to various outlets is one thing (has Tommy Craggs made up his mind yet?). Commissioning freelancers like Chuck Klosterman and Malcolm Gladwell is nice. But getting someone to give up a sweet job at the top paper in the country to write for … a start up?
Well, it’s not just any start up – it has ESPN’s backing, so it’s not like there’s any risk of Grantland going under in a year or two. Plus, getting to ESPN opens up doors to radio, TV, the magazine, the website, etc.
The site’s slated to go live next month.