One-Year Countdown To 2012 Olympics Gets Gold Marketing

In London, official IOC and LOCOG Olympic partners that are running ads and beginning to unveil other marketing support include British Airways, BP, Holiday Inn, Lloyds Bank, McDonald’s, Omega, Panasonic, P&G, Samsung, Thomas Cook and Visa.

In the U.S., among the marketing partners that will highlight the fact that the Olympic Games will begin on July 27, 2012 are Allstate, Anheuser-Busch (Budweiser), BMW, Citi, Coca-Cola, GE, Hilton, Nike and United Airlines. McDonald’s, P&G and Visa are among the companies that have both USOC and IOC official affiliations.

The London Organizing Committee for the Olympic Games said that even though the work is not yet completed, most major goals have been met with the 2012 Summer Games just one year off.

According to LOCOG chairman Sebastian Coe, ‘There is much to do in the next 12 months, but we can take huge comfort in the progress that has been made so far. We are absolutely on track and determined to stage Olympic and Paralympic Games.”

A total of 15,000 athletes from more than 200 countries will compete in the Olympic and Parlaympic Games next summer. According to LOCOG, among the milestones meet have been selling more than 3.5 million tickets, receiving 250,000 applications to volunteer for 70,000 positions and unveiling the Olympic torch relay, in addition to numerous construction goals on Olympic Games venues.

President of the International Olympic Committee Jacques Rogge will today unveil the Olympic medals at an event in London’s Trafalgar Square.

According to Rogge, “London 2012 is now ideally placed not just to deliver top level Olympic competition but also to leave a great legacy to the British people. I wish London well as it enters its final year of preparations and testing and I am confident that next summer this great city will once again do the Olympic Movement proud.”