Big Lead Sports, the No. 1 independent online sports property in the U.S., and The Experts Network (TXN), the digital media and content company formed by Cris Collinsworth, Boomer Esiason, Nick Faldo, Howie Long, Cal Ripken Jr. and Phil Simms under the auspices of 16W Marketing, have aligned to create a strategic marketing, sales and content relationship.
The partnership will provide TXN’s analysts with Big Lead Sports’ audience of more than 17 million users (per comScore Media Metrix, June 2011.)
In addition, the arrangement will offer a wide range of unique marketing opportunities for leading advertisers and brands around the NFL season, Super Bowl, Fantasy Football, World Series and PGA tournaments.
The strategic arrangement follows a highly successful event platform completed by Big Lead Sports and TXN surrounding the NFL Draft.
“We are very excited to create a broad platform for the TXN experts from a wide variety of sports,” said Chris Russo, CEO of Big Lead Sports, New York. “Our initial event leading into the NFL Draft was a huge success, and we are looking forward to creating more events and complimentary content around football, baseball, golf and other sports going forward.”
Cris Collinsworth, Boomer Esiason, Nick Faldo, Howie Long, Cal Ripken Jr. and Phil Simms united this past April to form The Experts Network and TXNSPORTS.com. The team, which under the direction of 16W Marketing collaborates on digital and original media programming, represents the most well respected, award-winning roster of former professional athletes and respected analytical voices in sports television.
“Big Lead Sports has developed a wide ranging, passionate core of fans all looking for the best independent voices in professional and collegiate sports. We are very proud to bring some of those voices to this partnership,” said Frank Vuono, 16W Co-Founder. “Our NFL pre-draft event was a tremendous success and set the stage for this announcement today. We are excited to expand the partnership and create unique content programs for advertisers and sponsors around the NFL season, World Series and PGA.
Collinsworth is the Emmy Award-winning analyst and the lead analyst of NBC Sports’ Sunday Night Football and contributor to Showtime’s Inside The NFL.
Simms is the lead analyst for the NFL on CBS, and a contributor to Inside The NFL.
Esiason is an analyst for CBS Sports’ NFL Today and the co-host of Boomer and Carton on WFAN NY. He is also the lead analyst of Monday Night Football on Westwood One Radio Network.
Faldo is the lead golf analyst for CBS Sports and The Golf Channel.
Long is a lead analyst for the NFL on Fox’s pre-game show.
Ripken Jr. is a MLB analyst for Turner Sports.
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