Papa John’s Offering 1 Million Pizzas En Route To Super Bowl XLVI

Papa John’s, the official pizza sponsor of the NFL and Super Bowl XLVI, said it intends to give away upward of one million pies as part of a season-long campaign that will lead to post-season marketing during the playoffs and at Super Bowl XLVI in Indianapolis in February.

Papa John’s is in the second year of a multi-year sponsorship with the NFL, which included Super Bowl XLV in Dallas.

The company is also the official pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.

Beginning Sept. 6, current Papa Rewards members and consumers who sign up for Papa Rewards at the Papa John’s Web site will have the chance to be “randomly selected to receive one of the 60,000 free large one-topping pizzas Papa John’s will award each week during the NFL regular season in the form of 20 Papa Rewards points deposited in their account,” according to Papa John’s.

Consumers can enroll any time throughout the regular season, and can also get information about the Million Pizza Giveaway by liking Papa John’s on Facebook.

“We are pleased to bring the excitement of free pizza during football season to our existing loyal customers and new enrollees in the Papa Rewards loyalty program at Papajohns.com,” Andrew Varga, Papa John’s CMO, said in a statement. “The Million Pizza Giveaway gets our pizza right where we want it – in the mouths of new and existing Papa Rewards members.”

Full details here.