'Madden NFL 12' Scores Big In Week One
By BigLeadSports
According to EA, the videogame has sold through more than 1.4 million copies across all consoles in its first week at retail – Aug. 30-Sept. 5 – which is up 10% over last year’s opening week of sales.
In addition, based on internal estimates, digital gross revenue is up 78% over last year.
Among other highlights within its first week on the market, Madden NFL 12 reached the No. 1 paid spot on the Android market and ranked in the top 10 grossing on the App Store for iOS platforms, according to EA.
“Madden NFL 12 is off to a great start, and we’ve seen a tremendous amount of excitement and demand this first week,” Chris Homeister, svp and general manager of the home entertainment group at Best Buy, said in a statement. “Fans lined up at Best Buy stores around the country for midnight launch events to be the first to bring Madden NFL 12 home and get a jump on their rivals.”
According to EA Sports, in its first week at retail:
• Madden NFL 12 fans have played more than 5.4 million online connected game sessions since launch, the equivalent of more than 10,000 regular NFL seasons.
• 200,000 Madden Ultimate Team card and coin packs in the first seven days.
• EA Sports Season Ticket subscribers got a jump on the competition, with early full-game digital access to Madden NFL 12 beginning on Aug. 26. Fans logged more than four million total gameplay minutes in the early access period.
According to Andrew Wilson, evp for EA Sports, “Fans are thrilled to get back to football and they’re doing so in record numbers through Madden NFL 12. The growth across console and digital shows that the appetite for the Madden NFL franchise has never been bigger.”