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MusclePharm Signs On With UFC To Get Primetime Exposure

Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterback Michael Vick to an endorsement deal, continues to expand its sports marketing territory via a deal with Ultimate Fighting Championship.

Financial terms of the two-year pact were not disclosed.

As the Official Nutritional Supplement Provider for the Mixed Martial Arts organization, MusclePharm said the deal would help it to build its reached within the “coveted 18-to-34 male ratings demographics.”

MusclePharm said it “has previously and continues to be a top sponsor” for such UFC participants Anderson Silva, Quinton “Rampage” Jackson, Clay Guida and Rashad Evans.”

The new deal would greatly expand MusclePharm’s role in time for UFC’s network TV debut on Fox, scheduled for Nov. 11.

Among other elements, the alliance will now feature exclusive in-ring placement, with the MusclePharm logo “on the Octagon mat and bumpers up to 10 times per year during UFC live events;” media activation and an exclusive MusclePharm nutritional section at the UFC home Web page; and access and visibility on the UFC’s Facebook and Twitter pages.

“We’re excited to have MusclePharm as the official nutritional supplement provider of the UFC,” UFC president Dana White said in a statement.

“The team at MusclePharm is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”

UFC’s Fox debut is scheduled to be headlined by the heavyweight championship fight between Cain Velasquez and Junior Dos Santos.

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