Reggie Bush, Andre Ward, Cara Castronuova Get Tough For Everlast Cancer Awareness Campaign
By BigLeadSports
Everlast, which has supported BCRF since 2006, said it would donate a portion of sales from select Everlast pink products, including the Pro Style Training Glove, 108″ hand wraps and Evergel hand wraps, to BCRF.
Ward, Bush and tCastronuova will be featured in a digital and social media marketing push. Bush and Castronuova signed with Everlast as spokespersons last month.
Other boxers and MMA fighters on the Everlast roster will also be part of the campaign touting the Everlast products available in pink. In addition, for every photo posted to Everlast’s Facebook page during October, Everlast will make an additional dollar donation to BCRF.
Everlast said its fighters would be wearing pink gloves in the ring and cage during October, which is Breast Cancer Awareness Month, to show support for the cause.