High fashion models, brightly colored high performance sports cars and top shelf drinks helped introduce a new cable network Tuesday night in New York.
Velocity, owned by Discovery Communications, will be an all HD network targeted at “upscale men.” And the channel has a series of rules to live by for the Velocity viewer.
Do what scares you
The channel will launch with more than 140 original hours of programming in and around the NFL, high stakes poker, high end sports cars and luxury travel and adventure.
If you need to throw a punch, know how
Bob Scanlon, Velocity’s SVP, says the channel “plans to program to an underserved market that doesn’t have its own default channel.” He points to the “High Stakes Friday” poker programming From Epic Poker as a perfect model for the kind of programming Velocity plans to deliver.
“Poker has evolved into a smart guys game,” Scanlon said. “We want to be talking to the smartest guys in the room. We will not be doing trashy reality or gratuitous portrayals of women.”
Boredom is not allowed
Helping them reach some of the smartest guys in the room will be one of the smartest people at the table, legendary poker player Annie Duke who now serves as Commissioner of the Epic Poker League. “This is the best poker programming I have ever been involved with and I have seen a lot of poker, “ Duke said at the Velocity party.
“The production is unparalleled and these are objectively the best players in the world, these are champions who have all won millions, playing against each other.”
Rule #1 for Velocity viewers: Define Your Code and Live By It
Velocity is now available in 40 million homes at the channel location recently occupied by the HD Theatre cable network.