The athletic performance apparel, footwear and accessories brand wants to add another program to the list, but not just any prep team.
The Baltimore, MD-based company is searching for a high school “that has the athletic pride and the determination to join the Under Armour roster of Undeniable high schools [to] win a grand prize featuring custom-designed Under Armour uniforms for their athletic program.”
UA valued the package at $140,000.
High school football programs are being directed to Under Armour’s Facebook page for registration details. Participating schools will compete to generate the most votes on their school’s individual microsite, which will be housed on the Under Armour Facebook page.
Schools will be judged on three criteria: number of votes, completion of various pride challenges and athletic performance.
According to Under Armour, schools will be “tasked with completing specific pride challenges,” ranging from creating their own Under Armour commercial to encouraging influential alumni to endorse their respective schools.
Schools can also gain points through winning athletic performances, with additional points for “conference, regional, sectional and national championships.”
Three high schools will be announced as finalists in the early December, and will then be asked to submit a short documentary to appear on Under Armour’s Facebook page.
The school whose documentary generates the most votes will be declared the winner and receive head-to-toe Under Armour uniforms for some of the school’s athletic teams as well as Under Armour apparel, footwear and accessories, according to the company. (Full details here.)
“Under Armour is the brand of the next generation and we strive to invite and engage our audience to participate with the brand in new and meaningful ways,” Dan Mecchi, Under Armour director of digital media., said in a statement. “The ‘Undeniable’ program appeals to young athletes that are extremely active in the social sphere and provides them with an opportunity to rally behind their school and start a relationship with the Under Armour brand.”