World Series ratings – as expected – for Wednesday night’s opener were not very good. Up against no other sports and a pretty mundane TV lineup, game one of Cardinals-Rangers generated a 9.6 overnight rating according to Austin Karp of Sports Business Daily. The 9.6 is down 8% from last year’s Giants-Rangers series opener.
That rating could go down a bit tonight against NBC’s Thursday night lineup (that’s a joke; remember the 1985 NBC Thursday night shows? Or 1992? Or the late 1990s? Formidable) and the UCLA-Arizona game on ESPN. The numbers are surely to plummet Saturday-Sunday-Monday against college football and the NFL.
Oh noes! Low ratings! Baseball is in trouble! Bud Selig will be bombarded with questions about it! Ratings mean more than actual attendance! End the regular season in early August!
Hey, did you read Joel Sherman’s column today about the ratings? The headline captures this MLB postseason narrative: Baseball will celebrate Cinderellas while TV viewers change channel.
Heck, when I sent out a query to 10 baseball officials on why America should care about this World Series, the first two responses verbatim were from an AL executive, “I can’t help you, I’ve got nothing,” and from an AL scout, “rally squirrel vs. deer antlers!”
Josh Hamilton will have a scotch. Make it a double.