As the Nascar season drives to the finish line, the racing circuit is on the brink of a new era in its marketing department. Nascar said that Kim Brink has been named managing director, brand and consumer marketing.
Brink begins her duties effective immediately, reporting to Steve Phelps, Nascar’s CMO.
Brink joins Nascar from General Motors Corp., where she helped lead the resurgence of Chevrolet and Cadillac, most recently as executive director of advertising and sales promotion for Cadillac. From 2003-10, Brink held the position of general director of advertising and sales promotion with Chevrolet.
As head of the Nascar brand and consumer marketing group, Brink will focus her efforts on “helping to achieve upon the vision of the company’s five-year strategic business plan.”
The plan, as Nascar envisions it, includes five core components: Growing the youth and Hispanic fan base; reaching the next-generation of Nascar fans; developing a wide-reaching digital and social media strategy; building driver star power; and improving the at-track experience for fans.
According to Phelps, “Brink is a proven leader and innovator with more than 20 years of brand marketing, advertising, promotions and research experience and we believe she will make an immediate impact and figure prominently into the future vision for this company.
“In addition to being the steward of our brand, she also will help Nascar penetrate new segments and play a critical role in developing and rolling out our strategic plan.”