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ESPN's Monday Night Football Ratings Down Nearly 10 Percent From 2010

Monday Night Football set cable TV audience records in 2010, but saw a significant drop in 2011 according to the Hollywood Reporter:

This year, ESPN averaged 13.3 million viewers, a 9.7 cable rating, an 8.4 U.S. rating and 9.59 million households for the 17 “Monday Night Football” airings. In 2010, the network scored a record-setting average cable rating of 10.5, attracting 10.49 million households and 14.7 million viewers.

It’s still the most-watched program on cable, but perhaps next year, ESPN will try to avoid all these crappy teams that polluted MNF this year:

St. Louis x2
Tampa Bay
Jacksonville x2
Seattle

It didn’t help that Indianapolis, Kansas City and Minnesota all were hit with significant injuries and were unwatchable for large portions of the season. I guess ESPN bought into the Sam Bradford hype when setting the schedule. The only reason I can think Jacksonville was on twice was because the NFL made them throw the Jags’ a bone.

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