Ohio State football coach Urban Meyer told the media this morning he’s banned his Buckeyes from twitter. CNBC’s Darren Rovell, not surprisingly, is peeved. (Rovell is so pro-twitter it’s almost alarming; he’s so into the social media tool that I once asked Rovell if he was an investor in the company. He said no.)
I applaud the move by Meyer. College kids who are 18-21 years old are going to make mistakes online. Not all of them can be as bright and articulate and witty as Jared Sullinger (also, it’s significantly easier to keep tabs on 13 college basketball players as opposed to 85 football players).
Hundreds of writers will follow the OSU football players, and anything remotely controversial will blow up into a story. Why deal with those headaches? What, exactly, can the program possibly gain from letting these kids use twitter? If they want to learn how to use social media, do it without all the eyeballs … after leaving school. Then the players’ screw-ups online aren’t OSU/Urban Meyer problems.
Urban Meyer follows in the footsteps of Chris Petersen (Boise State), Steve Spurrier (South Carolina) and college basketball coaches Rick Stansbury (Mississippi St.) and Jay Wright (Villanova).