Sports Business

Light Really Does Make Fast- A Firsthand Look at the New ADIDAS Rush


All athletes run.  Whether you’re strictly a runner, trying to emulate Jeremy “Linsanity” Lin on the basketball court or just a “weekend warrior” (I’m in this category), running is part of every sport and training regimen.

As a high school athlete, I ran to train for basketball and baseball seasons.  In college, I ran to stay in shape and to prepare for intramural sports.  At 25, I’ve logged a lot of miles culminating in the 2010 NYC Marathon.  I now run to keep in shape and clear my mind but most importantly, to constantly improve as an athlete.

As a competitor, I am always looking for an edge – the next innovation that will help improve my speed and training for my weekend football and basketball leagues.  So naturally I was excited after opening up my new adizero Rush running shoes. I opted for my personal favorite color combo, a bright orange that can’t be missed out on the pavement, trail or gym.

After switching out the white laces with the already supplied blue version, I was ready to give the adizero Rush shoes a test run.  Following a quick warm-up, I hit the ground running for a five mile run that included some hill work.  Immediately, I noticed that these are the lightest shoes I have ever worn.  Throughout the years, I have switched from one running shoe to another, but I have never experienced a shoe that feels as close to my foot as the Rush.  Throughout that first run, my feet felt close to the ground resulting in a smooth stride and rhythm.  Before I knew it, I had flown up the dreaded hill and returned home. Not only are the adizero Rush the lightest shoes I’ve owned, but they also have some “swag” about them that added a little fun to my run.

The adizero Rush may not turn me into Derrick Rose on the basketball court or land me a date with supermodel Kate Upton, but they will undoubtedly help me train ( in the famous words of rapper Kayne West) “better, faster, stronger” and look good while doing it!

The adizero Rush is available now for $100 at www.shopadidas.com and retailers nationwide. For more information, visit www.adidas.com.

Because you want to see it first!

Like and follow The Big Lead today!

Because you want to see it first.

Like and follow The Big Lead today!