NCAA Tournament Final Draws 12.1 Nielsen Rating, Down Nine-Percent From 2011

Last night’s NCAA Tournament Final drew an overnight rating of 12.1, a nine-percent drop from 2011’s UConn vs. Butler. This was roughly on par with the tournament’s overall 6.6, an eight-percent decline, though the Final Four Saturday games performed significantly better, about even with last year. Final ratings likely dipped because the game started at 9:30 ET and it never was competitive.

For some perspective, the Final drew a ratings share higher than the first five games of the 2011 World Series, the first four games of the 2011 NBA Finals and every college football bowl game except the BCS Championship.

[Photo via Presswire]

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