Game One of the NBA Finals on ABC generated a monster 11.8 overnight rating, the best for a series opener on the network since it took over the Finals in 2002.
This puts the series on pace to potentially deliver Michael Jordan-type ratings to the NBA. The guess here was the series would average a 12.9 rating, which, at the moment, looks like a low prediction.
Assuming the Thunder don’t run away and hide over the next two games, and the series goes six or seven games like many predict, then the NBA will be thrilled to have gone from locked out to What Lockout in a mere eight months. Considering the NFL saw the same uptick in audience following a lockout, perhaps MLB should attempt the same?
Previously: NBA Finals: How Good Will TV Ratings Be?