UEFA has sent a loud, clear message. Not about racism or fan violence, but its monopoly on sponsorship deals. Denmark striker Nicklas Bendtner has been fined 100,000 euros ($126,000) and suspended for exposing his Paddy Power underwear after scoring a goal against Portugal.
For perspective, this individual fine was more than three times the collective fine levied to Russia (30,000 euros) and twenty-five times that of Poland (4,000 euros) for incidents of fan violence. It is more than six times UEFA’s fine of Croatia for racism at Euro 2008.
UEFA’s priorities are clear. The extraordinary tone deafness would be laughable, but for the grave social fallout.
[Photo via Getty]