This is basically the most “David Beckham” thing ever. Clothing manufacturer H&M is placing 10-foot-tall silver statues of Becks in various cities as part of an ad campaign for his new underwear line, because, really, gold would have been too gaudy. The former England captain has already been accused of artificial enhancement. H&M is targeting the discerning man who wants to look fabulous for an instant, before chafing at the cheap, itchy fabric and having it come apart at the seams in the washing machine.
Always a good feeling.
It’s a war out there.