Jeremy Lin spent a month in Taiwan this summer, and while he was there, CBS News cameras followed him around for a 60 Minutes profile. While Lin was in Taipei, he and another former Knick, David Lee, decided to “sneak” out of their hotel go play some pick-up basketball with the locals.
Sneak is in quotes because … well, once the dialogue began and the swoosh began making multiple appearances, the video had the feel of a viral marketing attempt, kind of like Kyrie Irving in May (that’s the gold standard, which many will attempt to duplicate in the coming years). Or maybe I’m just being too cynical.
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