TV ratings for Game 1 of the World Series: 8.8 overnight, which was the lowest Game 1 in World Series history. Despite a record-setting performance from Pablo Sandoval, and the presence of Justin Verlander, the game was a blowout.
TV ratings for Game 2 of the World Series: 8.8 overnight, which was down from last year’s Game 2. Two things working against MLB last night: Vikings/Bucs game on NFL Network (two Top 20 TV markets in Tampa and Minnesota, which are 13th and 15th, respectively) and a college football game on ESPN featuring Clemson (the South cares about Dabo and the Tigers, right?)
I’m a bit surprised a tight, 0-0 game for seven innings didn’t gain viewers as the night wore on. Maybe they were watching The Office (I checked it out; other than Andy Bernard, that show is hurting)?
One of the big issues MLB will be dealing with in the coming years is an aging fanbase. Sure, ballparks are packed all season because going to a baseball game with friends/family is fun, but when it comes to the postseason, those fans who went to games during the season aren’t watching at home. Old people are. TV Sports ratings has the breakdown:
World Series Game #1 had a 4.8 rating among Women 50+ and a 4.6 in Men 18-49
— TVSportsRatings (@TVSportsRTGS) October 25, 2012
And every buyer in the country realizes that it is a dirt old sport (as presented by FOX) that appeals more to women over 50 than young men
— TVSportsRatings (@TVSportsRTGS) October 26, 2012
[UPDATE: Yes, Fox “won the night.” And the NFL Network pulled its lowest rating this season.]