Michigan unveiled its special edition uniforms for the Outback Bowl, because that’s a thing Michigan does now. Sully the white away jersey with cynical, reshuffled color combinations (how many shades of something not Maize can we find in the Crayola box?). Fine. But, seriously, a matte helmet? At Michigan?
Persistent tweaks to generate short-term sales boosts. Clumsy adoption of trends past their sell by date. Michigan’s once iconic uniform has become delivery pizza. The matte helmet is stuffing banal mozzarella into the crust.
Looking at the nation’s top revenue programs the secret is really…having an iconic uniform and seldom (if ever) deviating from it.