The Red Sox are not “offering a Groupon for Opening Day” desperate, but they are concerned about the vaunted “Red Sox Nation” becoming fair weather fans. Facing the probability their “sellout streak” will end in April, the Red Sox are bribing fans to Fenway with free food and reasonably priced beer.
Kids under 14 will eat free — well, before the third inning, provided they go to specially designated concession stands to pick up their Fenway Frank, Goldfish, and carton of juice. Around the park, buy one hot dog, get a second for free. Hot chocolate will be sold for half-price. And beer, which flows from the Fenway taps like liquid gold and costs almost as much, will be sold for $5 per 12-ounce cup, down from between $7.50-$8.50.
If this doesn’t work, the Red Sox could always manufacture another musical tradition to get the fans riled up. Group sing-a-long to “More Than a Feeling” heading into the ninth inning?
[Photo via USA Today Sports]