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Kevin Ware: Louisville Already Capitalizing on Injury With "Rise Up #5" Shirt

Kevin Ware broke his leg during an Elite Eight game on Sunday. Louisville handled it in classic, major college athletic fashion, by exploiting sentiment for profit. “Rise Up # 5″ Final Four t-shirts are already for sale on the team website. Proceeds benefit…the Louisville Athletic Dept and Adidas. Just shameless. [HT @JesseYomtov]

 

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