Shane Battier: Bud Light Delivered Him 1,100 Cases of Bud Light Because He Likes Bud Light [Video]
By Tim Ryan
One of the many beauties of being a celebrity or a professional athlete is that the mere mention of having an affinity for a particular brand — in this case, Shane Battier’s noted pregame ritual of drinking a Bud Light — means someone will eventually show up at your doorstep with 18 pallets of beer. The burden of helping big brands remain prominent and hip must be a daunting one.
And while the beer snobs who pay $20 a six-pack predictably Craft up a condescending zinger, Shane Battier just got 26,400 cans of beer for free.
[h/t @darrenrovell]