Could this be the future of the football mask? A company named Bad-Ass Masks is creating highly customized face masks for football helmets, including this prototype the company created for the University of Arizona. (As far as we know the school is not even considering anything like this. But they should.) The possible Wildcats’ mask would feature the Arizona A front and center. With all the different experimental designs in sports, the face mask is the last place remaining for schools and sneaker companies to brand and pimp. This is the logical next step in the evolution of the football helmet. [@Badassmasks via @DarrenRovell]
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Sounds a bit bolder than it is.