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Kobe Bryant's New Nike Commercial is Pretty Outstanding [Video]

The premise is Kobe Bryant running a practice at 4am in China and dropping knowledge on a group of young players: “An important thing to remember is that it’s not about how much you practice, but about how much your mind is present when you’re practicing.”

I think we can all get used to Coach Kobe. Great job by Nike and an exceptional choice on the background music, which has a bit of a Friday Night Lights feel to it.

[via Hoops Hype]

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