Rugby Player Hits Guy In Junk With Ball to Help Sell Mouth Guards
Ian Madigan is an Irish rugby player. As you can see from this video, his passing is fast and accurate. To help create a great viral video, Madigan hits the co-founder of a gumshield (Irish for mouthguard, I guess.) company in the junk with a rugby ball. Now this is viral marketing at its finest. It effectively informs us what the product is and it features a guy suffering testicular trauma.
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