The NFL is considering adding another set of Thursday night games, according to the Wall Street Journal. A nation anxiously awaits more football in the middle of the week. According to the piece:
The NFL is disappointed its own cable channel, NFL Network, hasn’t attracted more viewers for the 13 Thursday night games it airs each season, the person said. The league believes that adding a second game to create double-headers on some Thursdays could create more national interest.
Interestingly, though, the NFL Network broadcast, despite perhaps not surprisingly performing worse than the other NFL primetime broadcasts on Sunday and Monday night, is putting up strong numbers relative to other cable programming. According to this site, the most recent NFL Network broadcast got 7.8 million viewers and a 5.0 rating. For the season, the series is averaging 8.1 million viewers.
The NFL is publicly denying this rumor from the Wall Street Journal.
Wondering where the idea of Thursday night doubleheaders came from? So are we. We have not considered this
— Brian McCarthy (@NFLprguy) October 16, 2013
It would seem somewhat counterproductive for the NFL Network if it had programming opposite its own primetime broadcast. Also, no one wants to see more Thursday Night Football, though we will probably have Tuesday Night doubleheaders by 2025.
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