Marshawn Lynch’s affinity for Skittles has been well-documented. In 2011, after the Seahawks running back was spotted tasting the rainbow on the sidelines, the brand sent Lynch a two-year supply and a custom dispenser for his locker. Now, ESPN’s Darren Rovell reports that the inevitable partnership has been officially formed:
While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand also will donate $10,000 to Lynch’s Fam First Foundation every time he scores a touchdown in Sunday’s Super Bowl … Striking a deal with Lynch still could turn into a bargain for the brand. Last week, media monitoring company Kantar Media told Ad Age that Lynch’s presence in the Super Bowl could be worth as much as $5 million to Skittles.
In conjunction with the deal, Skittles has also released a limited edition “Seattle Mix” with green and blue candies that the brand will give away this week.
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