Hello @HJKforever ESPN is thinking of you and your family at this time. Could we show these photos on our tv/web platforms?
— ESPNAssignmentDesk (@ESPNAssignDesk) March 25, 2014
Given ESPN’s endless resources I’m guessing there could have been a more tactful way to ask Jim Kelly’s wife for permission to use their photographs on its array of platforms.
Perhaps this was done out of innocent convenience, but considering Kelly needs surgery for an aggressively spreading cancer, jamming get well wishes and “can we use your photos” into one tweet feels just a tad insincere and over the top.