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ESPN Head of Research Takes Bizarre Shot at Fox Sports 1

Fox Sports 1

 

Buried at the end of this New York Times story on ESPN’s continued profitability was this strange shot fired from ESPN’s head of research, Arthur Bulgrin, at Fox Sports 1:

“Let’s face it. Ain’t nobody naming their kid Fox Sports 1.”

What the what? A 40-year head start, FS1 struggling eight months after launching, and during a victory lap, ESPN’s head of research is playing this card? Odd. [via NYT]

Related: Fox Sports 1 Sure Has a Lot of Blonde Female Talent
Related: Fox Sports 1 vs. ESPN? Please Shelve That “Battle” For At Least Five Years

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