The Consulting Firm Borg Has Infiltrated the ACC

The ACC released some public relations material into the wild. Something about a new logo, “modernizing” and “energizing” whatever that means. For some reason this involved publicizing its “eight brand conversions required to transform its overall market proposition, perception and position.” The conference also offered some helpful, precise tips about how to use the new logo. Thou shalt not got freaky with gradients or outline strokes.