The Big Lead

Graphic: The Most Popular Beer From Every 2014 World Cup Country

By Ryan Glasspiegel

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The World Cup begins in earnest tomorrow. Chances are, you’ve taken a look at the schedule already, and have begun making plans for the special games of which you’re going to duck out of the office and head either home or to a bar for a couple of cold ones. If you want to get thematic with the whole thing, we’ve got you covered. From Belgium’s dark-horse candidate Jupiler (many would expect Stella Artois) to Iran’s non-alcoholic Behnoush, these are the most popular (i.e. best-selling domestically) beers from each of the 32 World Cup countries.

[editor’s note: the original version identified Super Bock as the leading beer in Portugal, but Sagres has surpassed it in recent years]

Related: 2014 World Cup Schedule, Times and Announcers
Related: Landon Donovan Joins ESPN as World Cup Soccer Analyst
Related: Jurgen Klinsmann: Bringing the United States in Line with World Soccer Media Criticism

[Graphic by Evan Russell/USA Today Sports; Matt McKeown, Dan Fogarty and Glenn Davis contributed to this project]