Nobody’s perfect but … how do you screw up the name of the most recognizable baseball player of the last two decades that badly, CBS? Perhaps whomever is running the CBS News Twitter account watched that “RE2PECT” Nike ad with Michael Jordan saluting Jeter in it too many times over the last 24 hours.
The mistake was re-tweeted over 2,800 times before it was finally deleted after about 10+ minutes — an eternity in Internet time.
Michael Jeter takes bow at his final All-Star game http://t.co/pjKV5CUvv9
— CBS News (@CBSNews) July 16, 2014
Given some of the social media miscues we’ve seen in recent weeks, it could have been A LOT worse.
CBS corrected its brainfart here: