The Brickyard 400 takes place at Indianapolis Motor Speedway on Sunday. To help get fans to show up and pay to see cars drive around the track for multiple hours, the Indy Motor Speedway Department released this ad. In a word, it is “awesome.” It’s one of those ironic, non-sensical, explosion and hyperbole-filled ads. Kids under 12 and chinchillas get in free. Photoshop is employed. Gratuitous ‘Merican images are used. It’s the kind of thing you might have seen made with some sincerity in the pre-ironic days of the early aughts. In 2014 though? NASCAR owns it.
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Did he think it was going to explode?
It still counts for zero.