Perhaps you’ve heard the old joke about a fan’s dying wish to be let down one last time by his favorite team. It’s not exactly original and is more often than not said in jest.
Terry Siebert, of Hamilton, Ont., a lifelong Toronto Maple Leafs supporter, died last week at the age of 58. On Friday, his pallbearers actually followed through on that old refrain.
— Omar Sachedina (@omarsachedina) July 26, 2014
The Maple Leafs haven’t won a Stanley Cup since 1967, when Siebert was an 11-year-old boy. Their 47-year championship drought is currently the longest in the NHL. Chicago Cubs fans, bless their hearts, scoff at the span.
Considering the increasing popularity of this practice, it’s only a matter of time until retailers capitalize a new marketing technique in areas where losing teams play.