After Florida State beat in-state rival Miami last November, ABC cameras panned to Seminoles head coach Jimbo Fisher getting congratulated by his 9-year-old son Ethan. It was a touching enough moment, but also one that would stick out in almost nobody’s mind. Well, save for a Nike executive that couldn’t bear to see the younger Fisher’s hoodie displaying Under Armour logo instead of his company’s swoosh.
Nike, you see, has a $4.2 million licensing deal with the Seminoles. The Wall Street Journal FOIA’d an email sent from Mark Dupes, the brand’s assistant director for football sports marketing, to Florida State’s athletics department:
Is Nike’s empire crumbling in the coveted pre-teen demographic?
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