Jordan Spieth's Father Developed Social Media Analytics That Prove Jordan Spieth is Super Popular

Jordan Spieth won the Masters earlier this month. Aside from owning 1 (one) Green Jacket, did you want to quantify what that means to Jordan Spieth? Well, Jordan Spieth’s dad is here to help. Via AP/Golf.com:

"About the time his son was leaving Texas to turn pro at the end of 2012, Shawn Spieth went to work on a social media project unique to sports. Spieth and Kyle Nelson, a software and social media entrepreneur, co-founded Stout Partners and developed the “MVPindex.” MVPindex uses analytics to measure social media rankings in real-time for athletes, teams and sports leagues through algorithms developed for each sport. The data can be valuable for sports marketing officials to select brand ambassadors and maximize sponsorships."

Never mind the fact that the numbers are taken from Twitter, Facebook, Instagram, YouTube and Google Plus, which are all fairly easy to manipulate if you have a few bucks. Like I said, never mind that. Spieth ran away with the Master and was the biggest story in sports for a short time so it should come as no surprise that he shot to the top of the MVPindex leaderboard.

"In the week after Spieth won the Masters, the MVPindex determined that he was mentioned 50,672 times – more than Tiger Woods, Kevin Durant and The Rock (Dwayne Johnson) combined. For the overall PGA Tour index, Spieth currently is No. 5 behind McIlroy, Bubba Watson, Woods and Ian Poulter."

So he jumped ahead of everybody for a short stretch, but is still behind Ian Poulter for the year. I guess that’s great news for Ian Poulter? Has there been a Major we missed? Anyway, Spieth is obviously in a great position for #branding. And I didn’t need any advanced metrics to tell me the 21-year old is a rising star and hot commodity. Does anyone?

"MVPindex had Under Armour, sports agency Lagardere Unlimited and TaylorMade as clients when it launched a year ago in March. Jordan Spieth is represented by Lagardere and has a 10-year deal with Under Armour."

Is TaylorMade not paying attention to the MVPindex? They’ve got access to all these fancy stats and they are allowing Golf’s 5th biggest name to hit Titleist!? Might be time to upgrade to the premium index subscription.