Official NCAA CFB Playoff Account Salutes Troops With American Flag Full of Footballs
The NCAA’s official College Football Playoff Twitter account obviously didn’t mean anything untoward with this, but it’s just tonally uncomfortable to make all of this about football. Consequently, it makes their gesture feel more like an exercise in self-branding than it does sincere.
PS – It’s amusing that the account’s bio celebrates being the recipient of the 2015 SportsBusiness Journal’s Sports Event of the Year award. Imagine if the NFL or NBA, or even NCAA Tournament, did that because they were awarded an arbitrary distinction for their playoffs by some magazine.