Mark Cuban Isn't Buying DeAndre Jordan's Twitter Apology

Mark Cuban seems less than interested in mending any fences with DeAndre Jordan. The Dallas Mavericks owner used Cyber Dust (savvy!) to say the Los Angeles Clippers big man’s apology wasn’t really an apology.

I want to publicly apologize to one of the best owners in the world @MCuban, the @DallasMavs and their fans.
— DeAndre Jordan (@DeAndre) July 11, 2015

I am humbled by @DallasMavs & @MCuban kindness and understanding. I am sorry to have a change of heart.
— DeAndre Jordan (@DeAndre) July 11, 2015

Cuban isn’t buying it.

“When is an apology not an apology?” he wrote. “When you didn’t write it yourself. Next”

It’s easy to understand why Cuban is upset with Jordan. It’s also tough to judge the sincerity of a tweeted apology but if we’re going to discard all of them vetted by a public relations professional in the sporting world, there aren’t going to be many left to hear.

Big day for Zaza Pachulia though. It’s been a long, long time since anyone anywhere has been this excited about him.