Patriots Stolen Signal Videos Sometimes Included a "tight shot of a cheerleader's top or skirt" as an "in-house joke"

ESPN published a big article about the New England Patriots history of cheating / bending the rules under Bill Belichick. From SpyGate to DeflateGate and beyond, this story has everything. It features many damming and amusing anecdotes, but this was my favorite so far concerning the video compilations of stolen signals:

"Each video sequence would usually include three shots: the down and distance, the signal, and, as an in-house joke, a tight shot of a cheerleader’s top or skirt."

Say what you want, it’s a formula that works.