Reebok UFC Ireland T-Shirt Eliminates Northern Ireland, Potentially Alienates One of Their Biggest Stars

The UFC is going all in on Conor McGregor. The brash featherweight champion is from Ireland. Thus, there is a lot of money to be made in Ireland by the UFC. So here’s the official Reebok t-shirt that all McGregor’s Irish fans can buy and proudly wear. Unless, of course, they live in Northern Ireland. From the product description:

Show your UFC territorial allegiance with this UFC Ireland map tee. You know in your soul the best fighters come out of Ireland, and you’re not afraid to scream your pride in the gym or at the Octagon.

Believe it or not, some people are unhappy with this shirt. Including the head coach of Ireland’s Straight Blast Gym, John Kavanagh.

An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.
— Coach Kavanagh (@John_Kavanagh) October 21, 2015

Who fights out of SBG? You guessed it – Conor McGregor.