Rory McIlroy Valued at a Whopping $422 Million Dollars
By Michael Shamburger
Rory McIlroy’s management company, which is appropriately named Rory McIlroy Management Services Ltd. and was established in 2013, has valued their client at $422 million dollars. That’s fairly decent for a 26-year-old four-time major champion and a guy who just won another Race to Dubai. The valuation doesn’t include his earnings on the course and is made up of his endorsement deals, of which there are many: Nike, Bose, Upper Deck, and that horrible Omega deal that gave us the commercial that no one ever wants to see again – watch it here.
"Via Irish Examiner: The value of the McIlroy brand — that persuaded the likes of Nike to enter a reported $250m 10 year deal with the 26-year-old — is underlined by the Dublin firm placing a $422.13m (€399.55m) book value on the firm’s intangible assets connected to the golfer’s brand. *** Last year, McIlroy earned €5.88m in earnings on the European tour alone, boosted by his British Open win, with a further $8.2m on the US PGA tour. However, prize money and other such earnings are not part of the Irish company’s revenue because they tend to be treated as income, and taxed accordingly by the country where the championship was won."