Kanye West Heralds The Onset of the 24 Hour Work Day
By Ty Duffy
Work used to end with a metaphorical whistle blown at 5:00pm. Technology has caused progressive work day creep. In many environments, one is derelict if there’s a lag time responding to texts and/or emails before 10:30pm.
Convention still offers a brief moratorium, between midnight and about 6:30am. Even the most type-A and goal oriented need at least a few hours to cram in sleep and a high intensity early morning workout.
Though, if trendsetter Kanye West has his way, even that “traditional” grace period may become a thing of the past. Someone with the audacity to be asleep at 3:00am missed a business opportunity.
That poor jerk was probably just trying to heed Kanye’s advice.