The story of Wimbledon through the early rounds is this Nike dress. The Wimbledon-approved white dress can be yours for $100 at the Nike store, but if you wait a couple weeks, it will probably be marked down. The reason? Nike is recalling these tennis dresses because they’re not proving ideal for tennis.
The short dresses have had trouble staying down during early round action at the All England Club. At least 20 Nike athletes were asked to send back the dresses for alterations early this week after numerous complaints and problems. It appears that not all did.
Katie Swan, a 17-year old British player, ended up tucking her dress into the bottom of her shorts. She lost in straight sets.
Fellow Brit Katie Boulter used a headband as a belt to keep the dress down during her qualifying match.
Serena Williams wore a “modified” version of the dress, which also seemed to have trouble staying down. She won in straight sets.
Meanwhile, Venus Williams beat Amra Sadikovic, who was wearing the dress, in straight sets. It seems that personal or oppositional fashion doesn’t affect the games of the Williams sisters.
Sabine Lisicki decided to go with a completely different outfit and won her first round match.
Finally, there’s Eugenie Boucard, who not only wore the dress, but made sure to promote it on Instagram. That’s solid brand loyalty. Hopefully, Nike has some more outfits on the way for everyone who makes it out of the first round.