Rio Olympics: No Coffee For Athletes, Just Coke

Olympic advertising rules everything around us. You probably noticed that the Olympic Opening Ceremony was almost 84%* commercial breaks. Well, the only thing worse than an over-commercialized broadcast is an under-caffeinated athlete. Ahmed El-Nemr, an Egyptian archer, spoke to NPR and shared a little tidbit about the power of sponsor Coca-Cola. Via NPR:

"AHMED EL-NEMR: Actually, yes, I have some complains about coffee (laughter). BLOCK: He’s been shocked to find there is no coffee for athletes in the village apartment buildings or at the sports venues. NEMR: I asked. They said we are only limited to Coca-Cola products. So… BLOCK: You’re kidding me. NEMR: No. Yeah, that’s what they told us in the venue."

No coffee. Just soda. That sounds awful if you’re competing in an event before 9am.

* estimated and clearly not accurate